Fashion growth, thoughtfully built.
We help fashion brands expand internationally through thoughtful wholesale strategy, market positioning, and meaningful long-term partnerships.
Our Story
Parallèle began in Punta del Este, Uruguay in 2017, born from a passion for helping Latin American brands make their mark on the international wholesale stage. Along the way, we uncovered a universal challenge across regions — brilliant, creative brands were struggling to convert their potential into sustainable, international wholesale growth, and often lacked the strategic structure and global network needed to scale.
So, we built a studio that bridges that gap. today, from our base in Madrid, we guide luxury, premium, and emerging brands across the globe, offering a tailored mix of strategy, execution, and partnership. Our approach is human-first, data-smart, and always grounded in real industry insight.
Whether you’re preparing to enter a new region or reimagining your wholesale roadmap — we’re here to build your next chapter.
Meet Mercedes
With a strong background in international fashion business, wholesale development, and strategic growth, Mercedes helps brands navigate expansion with clarity, intention, and a highly tailored approach.
Process
A strategic pathway to international growth.
Market & Partner Strategy
We define the right markets, commercial approach, and potential partners aligned with your brand identity and long-term vision.
2
Growth & Development
From introductions to ongoing strategic support, we help shape a thoughtful expansion process focused on sustainable growth.
3
Services
Tailored strategic models designed to support fashion brands at different stages of international growth.
Strategic Foundations
Strategic Market Development
Market Entry
Key Account DevelopmentPackaging Design
Strategic Foundations
For brands looking to strengthen their internal structure before pursuing international growth. This model focuses on refining commercial foundations, reviewing pricing and positioning, and ensuring the business is strategically prepared for sustainable expansion.
Market Entry & Partnership Development
A hands-on model focused on opening new markets through carefully selected agents, distributors, and strategic commercial partners. From introductions to negotiation, the objective is to facilitate meaningful market entry with the right long-term relationships.
Strategic Market Development
An ongoing strategic partnership for brands ready to define and develop their international roadmap. From market prioritisation and positioning to commercial preparation and prospecting support, this model is designed to create thoughtful long-term growth opportunities.
Key Account Development
Designed for brands looking to build direct relationships with strategic retail accounts. This model focuses on identifying key opportunities, developing commercial outreach, and supporting long-term business development with priority buyers and retailers.
What Partners Say
Insights from founders, collaborators, and fashion industry professionals who have experienced Parallèle strategic approach firsthand.
Frequently Asked Questions
What happens during the first discovery call?
The initial conversation is an opportunity to understand your brand, growth ambitions, current structure, and where we may be able to create strategic value together.
Do you only work with established fashion brands?
Can you support introductions to agents, distributors, or retailers?
How long does a project take?
Is your approach tailored to each brand?
Which markets do you typically work with?
Do you work with wholesale only?
Do you help brands prepare before entering new markets?
Do you work with direct-to-retail opportunities?
Do you help brands prepare for trade shows?