Empowering fashion brands to grow globally, thoughtfully, and sustainably

I'm Mercedes, founder of Parallèle Fashion Business Studio. With over 10 years of experience in the fashion industry, I've built my career around wholesale, international business development and helping brands grow in a thoughtful and sustainable way.

Before founding Parallèle, I worked closely with international distributors, key accounts and leading retailers, managing a network of more than 380 points of sale across different markets. That experience gave me a deep understanding of what international expansion really requires, from commercial strategy and positioning to operations and long-term partnerships.

I created Parallèle to bring that experience closer to brands and founders, offering a more personal and strategic approach to growth. I enjoy understanding the vision behind each brand and helping turn it into a clear international path, with the right markets, partners and opportunities.

Parallèle began in Punta del Este, Uruguay in 2017, born from a passion for helping Latin American brands make their mark on the international wholesale stage. Along the way, we uncovered a universal challenge across regions — brilliant, creative brands were struggling to convert their potential into sustainable, international wholesale growth, and often lacked the strategic structure and global network needed to scale.

So, we built a studio that bridges that gap. Today, from our base in Madrid, we guide luxury, premium, and emerging brands across the globe, offering a tailored mix of strategy, execution, and partnership. Our approach is human-first, data-smart, and always grounded in real industry insight.

Whether you're preparing to enter a new region or reimagining your wholesale roadmap — we're here to build your next chapter.